Analyst Ming-Chi Kuo said the demand for pre-orders for Samsung’s new phones, including Galaxy S10e, Galaxy S10 and Galaxy S10 +, “is better than expected.”
Samsung Galaxy S10 phone. (Source: CNBC)
TF International Securities analyst Ming-Chi Kuo – known for his knowledge of the supply chain of Apple – said he increased the 2019 shipment estimate for Samsung ‘s new Galaxy S10 phone by 30% from 30 million to 35 million units predicted earlier increased to 40 million to 45 million units.
Kuo also said demand for pre-orders for Samsung’s new phones, including Galaxy S10e, Galaxy S10 and Galaxy S10 +, “is better than expected.”
Samsung and Apple witnessed a drop in sales in 2018, largely blamed on the high price of new phones and changing the mobile carrier’s subsidy model. People are also using their old phones longer than ever.
“We believe the better-than-expected delivery momentum of the S10 line is due to (1) the market’s trend of lowering product prices for high-end smart phone growth, (2) there are differences in specifications. Art vs. iPhone models, including on-screen ultrasound fingerprint induction (FOD), three rear cameras and dual wireless chargers, (3) much better demand than expected in the Chinese market and (4) programs that exchange old machines for new ones. “
Mr. Kuo did not extend the forecast of Samsung’s prospects in China. Currently Samsung has been knocked out of the top five phone companies in the Chinese market, where Apple is also losing points ahead of these companies like Xiaomi and Huawei.
Mr. Kuo’s prediction seems to be consistent with the news that ZDNet posted a few days ago when he led the news from Samsung to show that Samsung sold more Galaxy S10 than the Galaxy S9 20% on the first day of selling in Korea National.
Samsung has expected to sell about 180,000 Galaxy S10s on the first day through online retailers as well as mobile operators SK Telecom, KT, and LG Uplus./.