In a note sent to BBM members, BlackBerry said it was “Time to say goodbye”. Basically, the company no longer provides instant messaging services to public service users for the first time on August 1, 2005. It is known that for many people, BBM is the main reason for them to buy BlackBerry devices.
The message given by BlackBerry for BBM.
When BlackBerry became increasingly disenchanted in the smartphone market, especially the emergence of mobile messaging applications, BlackBerry CEO Thorsten Heins announced in May 2013 that BBM will be provided to users. iOS and Android at the end of that summer. Finally, BBM for Android and iOS was officially released on October 21, 2013.
BlackBerry continues to try to catch up with competitors by adding new features to the application, including stickers. Even so, BBM still does not get consumers’ attention, except Indonesia.
Three years ago, Indonesia-based Emtek bought a license to license BBM for a period of 6 years. As part of a $ 207 million deal, BBM’s servers were transferred from Canada to Asia.
BBM for corporate customers continues to operate.
While Emtek has rights to the consumer service version, BlackBerry continues to run the business version of BBM. Now, BlackBerry says it will provide BBM Enterprise (BBMe) to individuals via Google Play Store and Apple App Store. This service will be free for 12 months, then charge for $ 2.49 / 6 months.
In the recently released press release, BlackBerry noted that they are providing BBMe to individuals because of respect for loyal BBM users.